I would like to introduce you to a young and talented discovery, who recently designed her own fashion collection – which is, you have to admit, oh so cool!
As you see her designs have clean lines and colours, and have something architectural about them. Since I’m not a big fan of complicated outfits with thousands of patterns myself, I find the collection pleasant to the eye. This last dress is my personal favourite! Another thing to know is that one of her main ideas is to create outfits that are versatile; suitable for business meetings as well as afterwork parties.
I’ve interviewed Adriana for you, so that she can tell you about her brand herself.
Me: How did you come to designing a fashion collection after a degree in architecture?
Adriana: I have always wanted to become fashion designer and dreamt of getting into CSM since I was 12-13. However, once I got in for Foundation Course and experienced Fashion as a degree Course, I realised that it is not quite me and the environment that students study is very stressful and unfriendly. I had another interest in design, which was architecture. I graduated CSM and worked for an architectural firm for a little bit and realised that it is not me and I wouldnt want to sit in front of computer for the rest of my life and drawing plans.
I applied for an internship at Michael Kors as an assistant to Sales Executive of Russia and Eastern Europe, and I got it. I was very much involved in the wholesale for all departments of Michael Kors (second line)….. but I really missed the creative and design part of fashion. So I started to design dresses for myself, which I wore to work and people started to notice them and ask me where I got them from. After 9 months of working for Michael Kors, I realised that there is demand and interest for my designs and I should try it out on my own. So I decided to use the skills that I learnt in Michael Kors and apply for my own fashion brand. As soon as I left, I started working on my first collection, AW12.
Me: Who is your girl? Describe who you design for; is it for yourself?
Adriana: The girl who I see wearing my garments, would be a young specialist or perhaps student with wealthy background. 24-35 I would say. It is designed for a girl who is strong/powerful/feminine/determined and knows what she wants with busy lifestyle.
Most of the garments that I have designed would be very much suitable for me and I would definitely wear them to work or meetings. However, SS13 collection came out quite young and I did less dresses for work and more casual wear, which can be worn on every day life.
Me: Where do you see your brand going? What is your next step?
Adriana: I want to create strong collection between clients and the brand itself. I would like to sell in department stores and boutiques, as online world is slowly picking up. I am currently working on launching online shop on my website and hopefully the sales will pick up from there.
Inspiring huh? It’s nice to hear about girls making it on their own. With time and experience I think the Adriana Voloshchuk brand could really become something. Let’s wait and see ;)
Photos from Adriana’s site: adrianavoloshchuk.com